​From a scketch in a notebook to social media...

Mercrominah was born during moments of downtime and a creative crisis in the cold, introspective city of Stockholm. What began as personal reflections on my experiences with Swedish culture soon evolved into a series of graphic humor strips. These illustrations, rooted in everyday absurdities and cultural contrasts, gradually began to gain traction online and went viral.

What started as a casual hobby quickly turned into a true passion. Today, I dedicate myself to sharing everything that comes to mind—always through the lens of my unique sense of humor.

Having the freedom to share my sense of humor and connect with such a wide audience is truly a gift. Watching it grow steadily over the years has been incredibly rewarding and continues to inspire me to keep publishing my cartoons. It’s a joy to infuse each one with my own personal touch and contribute to the wonderful world of comics

Collaborating with brands...

Over the years, numerous renowned brands have placed their trust in Mercrominah to enhance their presence on social media through creative, effective, and impactful campaigns. Among these brands are prominent names such as Cabify, Amazon Prime, Storytel, Intermón Oxfam, Bacoa, BeeMine, Vodafone, HBO Spain, and Barcelona Energía, among many others.

Each of these collaborations has provided an opportunity to design tailored strategies that truly connect with their respective audiences, generating not only visibility but also genuine engagement and tangible results. 

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Create my own world...
I love the freedom of having my own project where I can do whatever comes to mind.
Over time, as the brand has grown, I've managed to open my own online store where I sell my own merchandise and also create other types of publications.
I'm very fortunate to be able to fulfill my dream of publishing three books with major publishers like Penguin Random House and Planeta.